Alright, so by now you know staying top of mind is essential. But how do you actually do it without becoming the marketing version of Steve Urkel—constantly popping up in the most obnoxious way?
Here’s how to avoid the “Did I do that?” moments and do it right:
Content That’s Worth Their Time 🕒
Your content—whether it’s an email, blog post, Instagram story, or tweet—needs to be valuable. It should entertain, educate, or solve a problem. If you’re just throwing out fluff, your audience will scroll right past you. Instead, give them something that makes them laugh, think, or want to engage. When your content hits home, they’ll remember it—and they’ll remember you.
Consistency Without Overload 🤯
Yes, show up often, but don’t overwhelm. Find the balance. Know your audience and what frequency works for them. Is it a weekly email? A daily Instagram story? Test it out, track engagement, and find that sweet spot. Just don’t ghost them for weeks and then expect them to care when you randomly show up again.
Personalize Your Communication ✨
Nobody wants to feel like just another number. Personalized communication makes people feel seen and valued, which builds trust and keeps you top of mind. Whether it’s addressing them by name or sending offers based on their preferences, tailor your message to show you understand and care.
Show Your Human Side ❤️
This is a big one: people connect with personalities, not faceless brands. Show your audience the people who bring your brand to life. Share behind-the-scenes moments, show off your team, and make your brand relatable. The more human you seem, the easier it is to stay top of mind.
Gritty Gal Tip: Make ‘Em Remember You
When you do this right, staying top of mind isn’t just a marketing tactic—it’s a survival strategy. Keep showing up, keep adding value, and you’ll transform from being just another option into the only option.
Remember: people might forget what you said or what you sold, but they won’t forget how you made them feel. Make them feel seen, heard, and valued, and you’ll always be at the front of their mind.
Ready to make your brand unforgettable? Let’s chat about how we can help you stay top of mind and make your audience feel seen. Reach out to your Gritty Gals and let's get started!
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