Consistency Builds Familiarity, and Familiarity Breeds Trust
People buy from businesses they trust. And trust doesn’t happen overnight. It’s built through consistency—showing up time and again with quality content, relevant offers, and straight-up solutions to their problems.
Almost 9 in 10 adult consumers worldwide (88%) say that trust is a crucial factor when purchasing from a brand, up from 84% last year, according to a 2023 Edelman study. Every interaction with your audience is an opportunity to remind them, “Hey, we’ve got what you need.” Staying top of mind isn’t about spamming inboxes or cluttering feeds—it’s about thoughtful, regular communication that adds value. The more familiar your audience is with your brand, the easier it is for them to trust you, and that trust is what turns casual followers into loyal customers.
Out of Sight, Out of Mind: The Harsh Reality
Ever lost touch with someone and realized that they completely disappeared from your life? The same thing happens in business. When you’re not consistently in front of your audience, they stop thinking about you. And when they stop thinking about you, guess what? They start thinking about your competitors. And just like that, your competition is ready to pounce.
In the digital world, if you’re not taking up mental real estate in your audience’s mind, someone else will. And once your customers forget you, getting them back can be an uphill battle.
Gritty Gal Tip: Keep Your Seat at the Table
Staying top of mind is like playing a game of Tetris (did we just age ourselves here?) —you need to keep fitting your pieces in before someone else takes your spot. Don’t let your competition clear the board while you’re sleeping on opportunities. It’s not just about being loud, it’s about being memorable.
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